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Research papers

Effective semiotic codes in adolescents

This presentation illustrates the relevance and strategic potential of semiotic analysis in market research and advertising, especially in the development of image, positioning and communication projects. Based on a syndicated research study...

Catalogue: Latin America 2010: The Innovation Journey
Authors: Rosalba Olivella, Carlos Hernández
Company: Feed Back Profile S.A.
May 21, 2010
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Citation

Olivella and Hernández (2010a, May 21). Effective semiotic codes in adolescents. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/effective-semiotic-codes-in-adolescents