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Research papers

Coca Cola's real-time intelligence

This paper describes Coca-Cola's Real-Time Intelligence platform, built together with the System 1 Market Research agency BrainJuicer and brand consultants Talk Inc. Through this initiative, Coca-Cola gained access to real-time insights into its...

Catalogue: Latin America 2015: Carnival of Insights
Authors: Cristina Brand, Carla Mayumi, Flavio Marcondes, Gabriel Aleixo
Companies: The Coca-Cola Company , BrainJuicer
June 15, 2015
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Citation

Brand , Mayumi, Marcondes and Aleixo (2015a, June 15). Coca Cola's real-time intelligence. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/coca-cola-s-real-time-intelligence


Research papers

Getting to know Wonder Woman

How mobile mass ethnography and online communities can offer a more accurate, holistic picture of consumer behaviour is illuminated by allowing stories to unfold rather than pre-framing the context. in a recent project with Kellogg's, BrainJuicer...

Catalogue: Qualitative 2012: Informing Strategic Decision Making And Action
Author: Chris Jones
Company: BrainJuicer
November 8, 2012
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Citation

Jones, C. (2012a, November 08). Getting to know Wonder Woman. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/getting-to-know-wonder-woman


Research papers

Research in a world without questions

A world without questions imagines a world where directly asking questions is banned. How research is shifting from interrogation to observation is explored in this wide-ranging and entertaining, interactive presentation. Researchers are adjusting to...

Catalogue: Congress 2012: Accelerating Excellence
Authors: Bob Pankauskas, Tom Ewing
Company: BrainJuicer
September 13, 2012
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Citation

Pankauskas and Ewing (2012a, September 13). Research in a world without questions. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/research-in-a-world-without-questions


Research papers

The researchification of games

This paper addresses the role of games in market research.It provides a working definition of what a game is and why the role currently assigned to games by market research misses the broader opportunity that they offer. Research games can be used to...

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research
Author: Peter Harrison
Company: BrainJuicer
October 26, 2011
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Citation

Harrison, P. (2011a, October 26). The researchification of games. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/the-researchification-of-games


Research papers

Behaving economically with the truth

Traditional economists would have us believe that people are rational, utility-maximizing, cost-minimizing and socially isolated individuals with stable preferences. This view also pervades market research and our practices but is being challenged by...

Catalogue: Congress 2011: Impact
Authors: Peter Harrison, Alain Samson, Orlando Wood
Company: BrainJuicer
September 18, 2011
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Citation

Harrison, Samson and Wood (2011a, September 18). Behaving economically with the truth. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/behaving-economically-with-the-truth


Research papers

The emotional shopper

This paper addresses the shopper's emotional response to the shopping experience. It will show how we might listen in to the shopper's internal emotional dialogue as they pass through a store. Referencing a pilot study undertaken for the Marketing...

Catalogue: Insights 2011: A New World Order In Shopper Marketing
Authors: Wendy Lanchin, Orlando Wood
Company: BrainJuicer
March 1, 2011
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Citation

Lanchin and Wood (2011a, March 01). The emotional shopper. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/the-emotional-shopper


Research papers

One part resonance, one part edge

Philips transformed its business from being technology driven to consumer driven, recognizing that this was their best strategy to create breakthrough products and winning communications programs. This presentation shares how Philips, in changing...

Catalogue: Innovate 2010: Innovation Detonation
Authors: Federico Trovato, Alex Batchelor
Companies: BrainJuicer, Philips International
November 16, 2010
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Citation

Trovato and Batchelor (2010a, November 16). One part resonance, one part edge. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/one-part-resonance-one-part-edge


Research papers

Digital characters

As part of the &'Me-to-We' research movement launched at Congress 2009, this paper will focus in on 'Mass Ethnography' or 'NetNography' and reveal how a revolutionary new approach can distil and bring to life the mass of readily available data on...

Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: John Kearon, Peter Harrison
Company: BrainJuicer
September 15, 2010
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Citation

Kearon and Harrison (2010a, September 15). Digital characters. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/digital-characters


Research papers

Feelings you can bank on

This paper reveals an exciting new approach to customer satisfaction tracking, one that takes a proven and intuitive device for measuring emotion and uses it to provide highly actionable, real-time customer feedback for clients. With reference to a...

Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: Bhavya Shah, Sarajit Mitra, Orlando Wood
Companies: HSBC Holdings, BrainJuicer
September 15, 2010
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Citation

Shah, Mitra and Wood (2010a, September 15). Feelings you can bank on. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/feelings-you-can-bank-on