Resources Library by ANA

Psychographic analysis of the Mexican (Spanish)

The research had two main objectives: Get to know the typologies of the Mexican on one hand, and relate them with coffee consumption. 2688 interviews were taken house by house within 27 cities of the Mexican Republic. The main results obtained were...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations

Authors: Abraham Nadelsticher, Fausto Rivero

Company: Nestlé

September 1, 1992

Psychographic analysis of the Mexican

The research had two main objectives: Get to know the typologies of the Mexican on one hand, and relate them with coffee consumption. 2688 interviews were taken house by house within 27 cities of the Mexican Republic. The main results obtained were...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations

Authors: Abraham Nadelsticher, Fausto Rivero

Company: Nestlé

September 1, 1992

The coverage rate of soluble coffee consumer panel

Our objective then is to determine whether consumer panels are truly representative of the market place for soluble coffee. To explain this low coverage, we looked closely to: 1) The kind of consumers sales that the panel was providing us. The kind...

Catalogue: Seminar 1982: The Effective Use Of Panels

Authors: Françoise Rostand, Nathalie Finaz

Company: Nestlé

June 15, 1982

Coffee Compliment packaging research

It is understood that considerable cost savings on Coffee Compliment could be made by using foil-lined cardboard carton packs in place of the current glass jars. The objectives of this research were: 1. To examine general consumer attitudes towards...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

December 1, 1976

Nescafé fine blend

The object of the research was to assess a newcommercial, advertising the new improved formula asan improvement in coffee flavour while still remaining"mild". The commercial was intentionally product-orientated and was made as an animatic in black...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

February 1, 1975

Nescore

Nestles is considering the marketing of a new brand ofInstant Coffee, intended primarily to compete againstthe increasing sales of cheaper brands - Own Brands andnow, Brooke Bonds Brazilian. The objects of the research were primarilyconcerned with...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

December 2, 1974

Research for the non-household market for goods and services

This paper is based on a study dealing with one of the three segments of the non-household market for goods and services: the segment consisting of "work-locations". Initiated by Douwe Egberts B.V., this study was carried out for the first time by...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research

Authors: W. G. M. Steur, Jean F. K. Dinjens

September 1, 1974

Qualitative research on a new TV campaign for standard Nescafe

C.D.P. have produced a number of new 30 sec TV commercials for advertising standard Nescafe. Theadvertising objectives were: 1. To persuade women to re-evaluate theirreasons or criteria of choice of instantcoffee;2. To show that social acceptability...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

February 1, 1973

Nescafé packaging research in Ireland for Nestle's Ltd.

The objectives of this research were asfollows:1. To examine consumer reactions to recent Nescafehistory in terms of the introduction of granules,withdrawal of powder and re-introduction of powder;2 . To investigate the meaning of powder, how it...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

January 22, 1973