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Research reports

Qualitative research on instant coffee

This research was undertaken to examine reactions to theproposition: "If you can't give them Nescafe',better not give them coffee"as communicated by two possible commercial treatments. The commercials were developed to be part of a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 3, 1972
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Citation

, C. (1972a, August 03). Qualitative research on instant coffee. ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-instant-coffee


Research reports

Instant coffee placement test

The objective of the research was to test the preferencesbetween two versions of coffee, coded R4, and T3. About this collection: Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing, later CRAM International, with his...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1972
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Citation

, C. (1972a, July 01). Instant coffee placement test . ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/instant-coffee-placement-test-


Research reports

Qualitative research on the development of Nescafe advertising

Nescafe has been running 'The Lovely Cup of Coffee' campaignfor the past six months. This campaign focusses on oneaspect of coffee drinking, namely relaxation. It is proposedto develop the campaign by extending or elaborating theadvertisement...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 3, 1972
×

Citation

, C. (1972a, May 03). Qualitative research on the development of Nescafe advertising . ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-the-development-of-nescafe-advertising-


Research papers

Market research to develop Nescafé "new" And Nescafé "gold"

This report is meant to be a case-study. It does refer to a series of tests, part of a many years' program, the aims of which were: a) to improve the existing product; b) to extend the assortment after having realised that segmentation of human taste...

Catalogue: ESOMAR Congress 1966
Author: Gregor Pohl
September 1, 1966
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Citation

Pohl, G. (1966a, September 01). Market research to develop Nescafé "new" And Nescafé "gold". ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/market-research-to-develop-nescaf-new-and-nescaf-gold-


Research papers

Market research to develop Nescafé "new" And Nescafé "gold"(German)

This report is meant to be a case-study. It does refer to a series of tests, part of a many years' program, the aims of which were: a) to improve the existing product; b) to extend the assortment after having realised that segmentation of human taste...

Catalogue: ESOMAR Congress 1966
Author: Gregor Pohl
September 1, 1966
×

Citation

Pohl, G. (1966a, September 01). Market research to develop Nescafé "new" And Nescafé "gold"(German). ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/market-research-to-develop-nescaf-new-and-nescaf-gold-german-