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Research papers

Customer segmentation for the automobile market

We shall look for a segmentation of small car buyers with similar product expectations in France. After discussing the difficulties, we shall describe the data collection upon which the segmentation is based before describing the methodology. The...

Catalogue: ESOMAR Congress 1997: Learning From The Future
Authors: Gerard Yahiaoui, Pierre Da Silva Dias, Marie de Saint Blancard
September 1, 1997