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Research papers
Perceptual discrepancies
Who among different groups of employees and customers is holding which views about a company and could the fact that they are holding different views be explained by any possible contextual variables? The results from a case study reveal that type...
Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Authors: Harald Djupvik, Gunnhild Bodding
September 1, 1998
Research papers
Prediction of customer segments with Neural Nets
The process of categorising customers is traditionally based on simple slotting procedures or more extensive survey data. The first procedure might be inaccurate and/or uncertain, the latter complicated, time- consuming, and most of all expensive. It...
Catalogue: Seminar 1996: Telecommunications In A Dynamic Market Place
Authors: Knut Kvaal, Harald Djupvik
June 15, 1996
Research papers
Adapting products to preference profiles
Some people may think that developing a segmentation model is plain and simple. This paper shows that there are a lot of choices and options, and not all of them are obvious. What should be the main focus of the model, what sort of data collection...
Catalogue: Seminar 1996: Telecommunications In A Dynamic Market Place
Authors: Harald Djupvik, Svein Roar Hult, Jon Martin Denstadli
June 15, 1996
Case studies
