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Research papers

Brain science

Why do people preferring the taste of Pepsi faithfully buy Coke? Researchers hope to unravel media mysteries with neuromarketing? a new spin on market research, which shuns customer surveys and focus groups in favour of technologies such as...

Catalogue: Worldwide Multi Media Measurement 2006
Author: Keren Priyadarshini
Company: GfK
June 4, 2006