You searched for: "*"

The results has been filter on Authors containing Henry F. Schulte.
ANA has found 1 results for you, in 88 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Expanding the domain of the agenda-setting function of mass communication

The impact of mass communication -- the ability to effect cognitive change among individuals -- has been labeled the agenda-setting function of mass communication. Here may lie the most important effect of modern mass communication, the ability of...

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Maxwell E. McCombs, Henry F. Schulte
August 1, 1975