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Research papers

Examining the relationship between ethnic affinity and brand

This paper deals with the relationship between two issues: ethnicity and its impact on everyday life; and the relationship of brand affinity to perceived ethnic origins. The fieldwork was conducted by means of an Internet survey and the results are...

Catalogue: Ethnic Marketing 2000
Authors: Neal M. Burns, Martha G. Russell
July 1, 2000
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Citation

Burns and Russell (2000a, July 01). Examining the relationship between ethnic affinity and brand. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/examining-the-relationship-between-ethnic-affinity-and-brand