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Research reports

Report on research for new ingredient for Silvikrin natural shampoo for normal hair

Recent research carried out on the possibility of extending the Silvikrin range has indicated that Silvikrin Natural Shampoo is the weak link within the range. It isgenerally agreed that the inclusion of a natural ingredient in this shampoo would...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1970
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Citation

, C. (1970a, July 01). Report on research for new ingredient for Silvikrin natural shampoo for normal hair. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/report-on-research-for-new-ingredient-for-silvikrin-natural-shampoo-for-normal-hair


Research papers

Preliminary documentation for the Parsim program series

The model is designed to aid a decision maker who is considering the expansion of existing facilities or building a new plant for old or new products. The model conditionally expands the facilities if the ratio of manufacturing capacity to potential...

Catalogue: Seminar 1968: Operational Research In Marketing
Author: General Electric B.V.
November 1, 1968
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Citation

B.V., G. (1968a, November 01). Preliminary documentation for the Parsim program series . ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/preliminary-documentation-for-the-parsim-program-series-


Research papers

Product development and market research

The rapid rate of technical development and the continual widening of choice necessitate methods of product development which can be constantly geared to changing market trends. In the previous mechanism of the Hungarian economy, the products of...

Catalogue: The European Marketing Research Review 1968
Author: Ilona Majldt
August 1, 1968
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Citation

Majldt, I. (1968a, August 01). Product development and market research. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/product-development-and-market-research


Research papers

Some notes on the application of a general theory of diffusion of innovations on household decision-making

Advertising is an activity which can be defined in many ways. One definition is of particular interest in the context of this paper. It is a definition which is suggested by more or less simple theories which are used when defining advertising norms...

Catalogue: ESOMAR Congress 1968
Author: G. J. Randoe
June 15, 1968
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Citation

Randoe, G. J. (1968a, June 15). Some notes on the application of a general theory of diffusion of innovations on household decision-making. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/some-notes-on-the-application-of-a-general-theory-of-diffusion-of-innovations-on-household-decision-making


Research papers

Research and launching of new activities (French)

The future of any industrial firm depends mainly on its development policy. This includes finding new products or fields of activity, developing them and then introducing them on the market. Research into new products and their subsequent marketing...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Pierre Buffet
August 1, 1967
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Citation

Buffet, P. (1967a, August 01). Research and launching of new activities (French). ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/research-and-launching-of-new-activities-french-


Research papers

Research and launching of new activities

The future of any industrial firm depends mainly on its development policy. This includes finding new products or fields of activity, developing them and then introducing them on the market. Research into new products and their subsequent marketing...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Pierre Buffet
August 1, 1967
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Citation

Buffet, P. (1967a, August 01). Research and launching of new activities. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/research-and-launching-of-new-activities


Research papers

Market research to develop Nescafé "new" And Nescafé "gold"

This report is meant to be a case-study. It does refer to a series of tests, part of a many years' program, the aims of which were: a) to improve the existing product; b) to extend the assortment after having realised that segmentation of human taste...

Catalogue: ESOMAR Congress 1966
Author: Gregor Pohl
September 1, 1966
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Citation

Pohl, G. (1966a, September 01). Market research to develop Nescafé "new" And Nescafé "gold". ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/market-research-to-develop-nescaf-new-and-nescaf-gold-


Research papers

Market research to develop Nescafé "new" And Nescafé "gold"(German)

This report is meant to be a case-study. It does refer to a series of tests, part of a many years' program, the aims of which were: a) to improve the existing product; b) to extend the assortment after having realised that segmentation of human taste...

Catalogue: ESOMAR Congress 1966
Author: Gregor Pohl
September 1, 1966
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Citation

Pohl, G. (1966a, September 01). Market research to develop Nescafé "new" And Nescafé "gold"(German). ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/market-research-to-develop-nescaf-new-and-nescaf-gold-german-


Research papers

How useful is proposition testing?

Arguments about proposition testing tend to generate much warmth but relatively little light. The situation remains confused. Among advertisers there is a whole spectrum of views, ranging from firm belief to total disillusionment. Most agency and...

Catalogue: The European Marketing Research Review 1966
Author: Stephen King
August 1, 1966
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Citation

King, S. (1966a, August 01). How useful is proposition testing?. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/how-useful-is-proposition-testing-