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Videos

In-The-Moment Mobile Research Informing Marketing Strategy Like Research Never Has Before

As a human insights-driven organisation, URC requires accurate and robust consumer information to inform marketing strategy and the innovation pipeline. Historically this was achieved via large category specific U&A studies, which would then...

Catalogue: Asia Pacific 2023 - Innovation
Authors: James Fergusson, Karen Reyes
November 22, 2023
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Citation

Fergusson and Reyes (2023a, November 22). In-The-Moment Mobile Research Informing Marketing Strategy Like Research Never Has Before. ANA - ESOMAR. Retrieved October 12, 2024, from


https://ana.esomar.org/documents/in-the-moment-mobile-research-informing-marketing-strategy-like-research-never-has-before-12339


Videos

Generation Create!

The beauty industry is on a strong growth trajectory. Definitions of beauty are changing, the value of sustainability and the importance of self-care are growing and the role of influencers is evolving. The industry's growth is further fuelled by...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Charlene Van Zyl, David Wright, Karlien Kriegler
November 22, 2023
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Citation

Van Zyl, Wright and Kriegler (2023a, November 22). Generation Create!. ANA - ESOMAR. Retrieved October 12, 2024, from


https://ana.esomar.org/documents/generation-create-12336


Videos

Your attitude is not sustainable!

We approached this study with the intention of understanding how market research is currently being utilised by clients when making sustainability decisions, and identifying what room there is to optimise regarding how both clients and agencies...

Catalogue: Congress 2023
Authors: Ben Liang, Will Goodhand, Chris Wallbridge
Company: Pernod Ricard
October 5, 2023
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Citation

Liang, Goodhand and Wallbridge (2023a, October 05). Your attitude is not sustainable!. ANA - ESOMAR. Retrieved October 12, 2024, from


https://ana.esomar.org/documents/your-attitude-is-not-sustainable-12213


Videos
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Citation

Hess, M. (2023a, October 05). Facing Reality in the B2B Market. ANA - ESOMAR. Retrieved October 12, 2024, from


https://ana.esomar.org/documents/facing-reality-in-the-b2b-market


Videos
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Citation

Mukherjee, K. (2023a, October 05). Online Research Trends in the Middle East . ANA - ESOMAR. Retrieved October 12, 2024, from


https://ana.esomar.org/documents/online-research-trends-in-the-middle-east


Videos

2022 Research Got Talent Winners

2022 Research Got Talent Winner Supporting the Vision to Free Australia from Youth Homelessness Marissa Tsioutsis, Fiftyfive5, Australia Roger Kong, Fiftyfive5, Australia

Catalogue: Congress 2023
Authors: Marissa Tsioutsis, Roger Kong
Company: Fiftyfive5
October 5, 2023
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Citation

Tsioutsis and Kong (2023a, October 05). 2022 Research Got Talent Winners . ANA - ESOMAR. Retrieved October 12, 2024, from


https://ana.esomar.org/documents/2022-research-got-talent-winners-


Videos

Virtual Frontiers

?The metaverse is here, and it?s not only transforming how we see the world but how we participate in it ? from the factory floor to the meeting room.?Satya Nadella, Chief Executive Officer of MicrosoftThis paper outlines learnings from our...

Catalogue: Congress 2023
Authors: Rupert Sinclair, Faye Soares, Katrin Scheibert
Companies: Dow Jones, Kadence International
September 27, 2023
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Citation

Sinclair, Soares and Scheibert (2023a, September 27). Virtual Frontiers. ANA - ESOMAR. Retrieved October 12, 2024, from


https://ana.esomar.org/documents/virtual-frontiers-12185


Videos

Human or AI?

The impact of AI on the future of the market research industry is a topic that is currently generating a lot of discussion, excitement and fear. The implications of AI for our industry are varied and cover a wide range of potential areas of...

Catalogue: Congress 2023
Authors: Cecile Carre, Eva Wittmann
Company: IPSOS
September 27, 2023
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Citation

Carre and Wittmann (2023a, September 27). Human or AI?. ANA - ESOMAR. Retrieved October 12, 2024, from


https://ana.esomar.org/documents/human-or-ai-12194


Videos
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Citation

(2022a, September 23). 75 Innovations. ANA - ESOMAR. Retrieved October 12, 2024, from


https://ana.esomar.org/documents/75-innovations