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Videos

UNLOCKING CONSUMER BEHAVIOR IN LATAM

Coca-Cola?s Path-to-Purchase tool decodes LATAM consumer rituals across channels, revealing deeper motivations beyond transactional data. This omnichannel approach enables Coca-Cola to adapt brand strategies for stronger engagement and align more...

Catalogue: LATAM 2025
Author:
Company: The Coca-Cola Company
April 23, 2025
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Citation

(2025a, April 23). UNLOCKING CONSUMER BEHAVIOR IN LATAM. ANA - ESOMAR. Retrieved May 15, 2025, from


https://ana.esomar.org/documents/unlocking-consumer-behavior-in-latam


Research papers

Tomorrow's Research Fuelled Today

In today's fast-paced, data-driven world, brands face the challenge of making sense of vast amounts of information to stay relevant and connected with their audiences. The integration of artificial intelligence (AI) into market research is not just a...

Catalogue: Asia Pacific 2024
Authors: Gayatri Srikant, Rivesh Misra
Companies: Toluna-MetrixLab, The Coca-Cola Company
November 19, 2024
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Citation

Srikant and Misra (2024a, November 19). Tomorrow's Research Fuelled Today. ANA - ESOMAR. Retrieved May 15, 2025, from


https://ana.esomar.org/documents/tomorrow-s-research-fuelled-today


Videos

Qual at Scale

In this fireside chat, we will dive into how AI is changing the game for Qual at Scale. Adam from The Coca-Cola Company will share how the new reality of qualitative research at scale can be a paradigm shift for global brands.  

Catalogue: Congress 2024
Authors: Adam Palenicek, Jonas Nielsen
Companies: The Coca-Cola Company , GetWhy
October 1, 2024
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Citation

Palenicek and Nielsen (2024a, October 01). Qual at Scale. ANA - ESOMAR. Retrieved May 15, 2025, from


https://ana.esomar.org/documents/qual-at-scale


Videos
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Citation

Fafian and Kakouros (2024a, October 01). Bridging Tech and Touch. ANA - ESOMAR. Retrieved May 15, 2025, from


https://ana.esomar.org/documents/bridging-tech-and-touch


Research papers

The Perfect Pair

What would you do if you had a short deadline to execute a new global product launch in Latin America? Do you think you would have enough time and accuracy to deeply understand people while addressing business needs? Some people say the perfect...

Catalogue: Latin America 2024
Authors: Magdalena Garcia Grisanti, Diego Alarcon
Company: The Coca-Cola Company
April 24, 2024
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Citation

Garcia Grisanti and Alarcon (2024a, April 24). The Perfect Pair. ANA - ESOMAR. Retrieved May 15, 2025, from


https://ana.esomar.org/documents/the-perfect-pair


Videos

The Perfect Pair

What would you do if you had a short deadline to execute a new global product launch in Latin America? Do you think you would have enough time and accuracy to deeply understand people while addressing business needs? Some people say the perfect...

Catalogue: Latin America 2024
Authors: Magdalena Garcia Grisanti, Diego Alarcon
Company: The Coca-Cola Company
April 24, 2024
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Citation

Garcia Grisanti and Alarcon (2024a, April 24). The Perfect Pair. ANA - ESOMAR. Retrieved May 15, 2025, from


https://ana.esomar.org/documents/-12393


Videos
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Citation

Garcia-Garcia and Barrera (2024a, April 24). AI in Conversation. ANA - ESOMAR. Retrieved May 15, 2025, from


https://ana.esomar.org/documents/ai-in-conversation


Research papers

Design Research: A Much Underrated and Needed Discipline

When executed on packaging, design is also the last asset to be noticed, seen and engaged with before a brand or product is acquired. Not only does it constitute the last mile of exposure, but also the most valuable, owned and always-on asset a brand...

Catalogue: Asia Pacific 2023 - Innovation
Author: Oualidcharaf Eddine Benchama
Company: The Coca-Cola Company
November 22, 2023
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Citation

Benchama, O. E. (2023a, November 22). Design Research: A Much Underrated and Needed Discipline. ANA - ESOMAR. Retrieved May 15, 2025, from


https://ana.esomar.org/documents/design-research-a-much-underrated-and-needed-discipline


Videos
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Citation

Prieto and Alagon (2023a, October 05). The Metaverse as a research laboratory. ANA - ESOMAR. Retrieved May 15, 2025, from


https://ana.esomar.org/documents/the-metaverse-as-a-research-laboratory-12179