Resources Library by ANA

Transformative Insights: The Journey from Research in Sustainable Innovation

In a world where strategic innovation is pivotal for lasting impact, the role of market(ing) research in supporting startups on this journey is also pivotal, but many startups are skittish when it comes to investing funding towards consumer research...

Catalogue: North America 2024 - Innovation

Authors: Megan Peitz, Nitin Iyer, Harry Tannenbaum

Companies: Mill, Numerious

August 5, 2024

Voicing the New Global Immigrant Realities

Underserved consumersBrands are not connecting with the fastest growing group of consumers in Canada and the US who are foreign-born and less understood or celebrated.

Catalogue: North America 2024 - Innovation

Authors: Arundati Dandapani, Nancy Deng

Companies: Procter & Gamble, Generation1.ca

July 5, 2024

PacMachine

Pac-Man doesn't run on his own; he needs the player to guide him to victory. Pac-Man, an icon of the 1980s, is a yellow, pie-shaped character who travels around a maze trying to eat dots and avoid four hunting ghosts. But, what does Pac-Man really...

Catalogue: North America 2024 - Innovation

Authors: Ipsita Ghosh, Daniella Gold

Companies: Kimberly-Clark, ?What if! Innovation

July 5, 2024

Editorial

As we gather in Chicago for ESOMAR's 2024 edition of the Art & Science of Innovation, the conference committee and I are excited to introduce you to a programme chock-filled with thought-provoking ideas, smart and ready-to-use toolkits and big...

Catalogue: North America 2024 - Innovation

Author: Giulia Gasperi

Company: TRIPTK

July 5, 2024

Economics Beyond Numbers: In our research era

What do Taylor Swift, an economist, a reporter and a market researcher all have in common? At first glance, it may seem like an unlikely quartet. However, in today's interconnected world, their paths intersect in unexpected ways. In this paper, we...

Catalogue: North America 2024 - Innovation

Authors: Dan Fleetwood, Crystal Wiese

Company: QuestionPro

July 5, 2024

North America Meet-Up: Connecting for Impact!

Catalogue: Congress 2023

Authors: Jean-Marc Leger, Bob Birdsell, Marie Melsheimer

Company: ESOMAR

October 5, 2023

Market Research in North America

This paper provides an estimation of market research spending in North America for 1999 - 2002 and a projection for 2006; an overview of the region's main characteristics; identifies major market research trends affecting the region 2002-2006;...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?

Author: Laurence N. Gold

September 22, 2002

Litmus II

The purpose of this paper is to describe a new model, LITMUS II, and how it is being used by major advertisers in North America to develop improved if not "optimal" marketing plans for new products and services.

Catalogue: Seminar 1984: Are Interviewers Obsolete?

Authors: Joseph D. Blackburn, Lisa E. Carter, Kevin J. Clancy

June 15, 1984

Practical use of consumer panels

The paper provides a comparison of some aspects of Consumer panel operations in Canada and the United States with those in Europe. The main difference is the method of recruitment, the use of mail and telephone in North America compared with personal...

Catalogue: Seminar 1982: The Effective Use Of Panels

Authors: Ivor McGloughlin, Jim Lockyear

June 15, 1982