Resources Library by ANA

Selecting and hiring qualitative researchers

This paper discusses the paradigm when it comes to selecting and hiring qualitative researchers. As with all business, the quality of the work is extremely dependent on the type of people within the organisation. Research agencies have a tendency to...

Catalogue: Qualitative 2005

Author: Rob Does

Company: ITHAKA research

November 25, 2005

Provocative discourse as an insight generator

Provocation, normally understood in a negative sense, could be positively and ethically exploited for consumer insight generation in market research.The paper presents expert opinions on the role of provocation in different spheres of social life, as...

Catalogue: Qualitative 2005

Authors: Elena Mosicheva, Tatyana Ziglina

Company: MarketSense Russia

November 13, 2005

Alice through the looking glass

The author of this paper utilizes the Tao Collage decoding system, which applies Taoist conceptual thinking to a semiotic framework, to provide a glimpse of how qualitative researchers viewed the future.

Catalogue: Qualitative 2005

Author: Luigi Toiati

Company: Focus S.r.L.

November 13, 2005

Social and technology trends as a springboard for qualitative research

This paper is intended to facilitate interactive ideation on possible future qualitative techniques. The authors' purpose in looking backwards is to work together to look forward, to brainstorm what the implications and uses of trends might be in the...

Catalogue: Qualitative 2005

Authors: Judith Langer, Sharon Dimoldenberg

Company: GfK

November 13, 2005

Welcome to Scotland

A dual-pronged approach of qualitative and quantitative international research allowed VisitScotland to revolutionise brand positioning and consumer communications, leading to massive increased interest in Scotland as a 'must visit' destination.A...

Catalogue: Qualitative 2005

Authors: Jacqui Souter, Anna Lilleengen

Company: Nunwood

November 13, 2005

Engaging an entire corporation with your consumer insights

Instead of simply putting together a traditional ethnographic research video, by creating a film, companies can ensure that the millions of dollars they invest in uncovering insights will actually be well spent.Their insights will not only stick in...

Catalogue: Qualitative 2005

Author: Adam Wadsworth

November 13, 2005

Habits and heuristics in out of home and beverage consumption

This paper concerns a global study about how habitual out of home eating and drinking patterns become established; the heuristics underlying them, and how weight gain concerns modify choice dynamics.

Catalogue: Qualitative 2005

Author: Fiona Cameron

Company: Nielsen

November 13, 2005

A new qualitative approach in concept development

Common market research approaches - regardless whether by qualitative or by quantitative means - usually assess more or less finalised concepts of new products and services. Potential consumers and target groups have rarely been involved directly in...

Catalogue: Qualitative 2005

Authors: Ute Rademacher, Stefanie Güntzel

Company: Ipsos MRBI

November 13, 2005

True lies

This paper examines the role of video in research, whether as 'data' or an enlightened 'communications tool'. It looks at how video footage can be shaped in the editing suite, and addresses how we might justify the use of more highly interpretative...

Catalogue: Qualitative 2005

Authors: Lisa King, Penny Roy

November 13, 2005