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Research papers

Introduction to the sequence of papers

The sole purpose of research into markets lies in the support it can give to planning for different time periods. This implies that market research becomes marketing research when it also deals with research into the most economic way of application...

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research
Author: Jan van Rees
Company: Philips International
September 1, 1970

Research papers

The product flow in industry

This paper is meant to be a discussion paper and a contribution to a more systematic approach to what is called "industrial marketing research" . This approach will be two-pronged, i. e. the product flow from the top to the bottom of the product...

Catalogue: Seminar 1969: Research In Industrial Marketing
Authors: Jan van Rees, Olle Steiner, C. K. Squires, Iginio Lagioni
Company: Philips International
March 5, 1969

Research papers

International research problems

Research in marketing has a starting point in problems of business management. As in every organism the most important problems arise from interactions between that organism and its surroundings. A business is usually started to perform tasks that...

Catalogue: ESOMAR/WAPOR Conference 1965
Author: Jan van Rees
Company: Philips International
June 15, 1965

Research papers

The years's work

Report of the years' work for the years 1963-1964.

Catalogue: ESOMAR Yearbook 1963-1964
Author: Jan van Rees
June 15, 1964

Research papers

Foreword by the president

The present Yearbook will give further illustrations of some of the tendencies signalled last year.

Catalogue: ESOMAR Yearbook 1962-1963
Author: Jan van Rees
August 1, 1963

Research papers

Group discussion on "Advertising research: a special advertising programme directed to children" and "A new approach to the evaluation of advertising schemes"

Group discussion on the papers "Advertising research: a special advertising programme directed to children" and "A new approach to the evaluation of advertising schemes" by Mr. Zanelli and Mr. Emanuel.

Catalogue: ESOMAR Conference 1960
Authors: Enrico Zanelli, H. Emanuel, Horst Stern, Andrew S. C. Ehrenberg, Jan L. Wage, H. van Lange, Jan van Rees
June 15, 1960

Research papers

Marketing research policy and programme

The function of a marketing research department is essentially: a tool for management. This means that such a department must assist the management in obtaining facts and insights necessary for ah efficient and long-range operation of the business....

Catalogue: ESOMAR Congress 1958
Author: Jan van Rees
June 15, 1958

Research papers

Research papers

Economic forecasts with special reference to field studies

I shall not specifically deal with economic forecasts of a general nature, but that I shall put the accent on market forecasts. It may well be reasoned that every market forecast presupposes a forecast of the business situation and of any expected...

Catalogue: ESOMAR Congress 1956: Advertising Research
Author: Jan van Rees
June 15, 1956