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Research papers

The Architecture of Influence

In most studies of consumer behaviour, the built environment remains an invisible factor. Research commonly accounts for demographics, psychographics, media exposure and even digital footprints, but the spaces within which people live, walk, gather...

Catalogue: Congress 2025
Author: Rutu Mody-Kamdar
Company: Jigsaw Research
October 14, 2025
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Citation

Mody-Kamdar, R. (2025a, October 14). The Architecture of Influence. ANA - ESOMAR. Retrieved April 12, 2026, from


https://ana.esomar.org/documents/the-architecture-of-influence