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Research papers

Exposing Fossil Fuel Greenwashing with AI

What if the climate crisis isn?t just carbon in the air but deception in the headlines? Fossil fuel companies have mastered the emotional mechanics of persuasion, using storytelling to delay action and shift blame. In this paper, we reveal how AI,...

Catalogue: Congress 2025
Authors: Nayantara Dutta, Rob Harrison-Plastow
Companies: Source Nine, Clean Creatives
October 14, 2025
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Citation

Dutta and Harrison-Plastow (2025a, October 14). Exposing Fossil Fuel Greenwashing with AI. ANA - ESOMAR. Retrieved February 17, 2026, from


https://ana.esomar.org/documents/exposing-fossil-fuel-greenwashing-with-ai

Exposing Fossil Fuel Greenwashing with AI

What if the climate crisis isn?t just carbon in the air but deception in the headlines? Fossil fuel companies have mastered the emotional mechanics of persuasion, using storytelling to delay action and shift blame. In this paper, we reveal how AI,...

Catalogue: Congress 2025
Authors: Nayantara Dutta, Rob Harrison-Plastow
October 14, 2025
×

Citation

Dutta and Harrison-Plastow (2025a, October 14). Exposing Fossil Fuel Greenwashing with AI. ANA - ESOMAR. Retrieved February 17, 2026, from


https://ana.esomar.org/documents/exposing-fossil-fuel-greenwashing-with-ai-12852