Resources Library by ANA

Better Than New

What if the solution to our sustainability challenges isn?t new at all? At Philips, we discovered that yesterday?s products can hold the key to a better, more sustainable tomorrow. While sustainability has long been at the heart of Philips?...

Catalogue: Congress 2026

Authors: Fabienne Dittfurth, Paolo Tomasetta

Company: Philips International

October 14, 2025

Better Than New

What if the solution to our sustainability challenges isn?t new at all? At Philips, we discovered that yesterday?s products can hold the key to a better, more sustainable tomorrow. While sustainability has long been at the heart of Philips? identity,...

Catalogue: Congress 2026

Authors: Fabienne Dittfurth, Paolo Tomasetta

October 14, 2025

AI as a Sous-Chef

Catalogue: Congress 2026

Author: Petra Langen

Companies: Nestle, The Lifesights Company

January 1, 1970

Advertising for Good

According to the Australian Bureau of Statistics, people with disability make up 21.4% of the population, and it is growing (ABS, 2024). Globally, this number is estimated to be 1.3 billion people (WHO, 2022). Combined, people with disability have...

Catalogue: Congress 2026

Author: Georgia Phillips

Company: Luma Research

January 1, 1970

Recalibrate Synthetic Data in Market Research

This paper explores the benefits and risks of synthetic data in market research, highlighting various techniques from classical predictive modelling to advanced large language models (LLMs). It presents real-world case studies demonstrating how...

Catalogue: Congress 2026

Authors: Minh Nguyen, Jimmy Szewczyk, Maxwell Minckler Minckler, Kazutaka Ikeda, Nara Narasimhan Narasimhan

Companies: Google, Macromill

January 1, 1970

Creating a Research Cyborg

IKEA is guided by its vision of creating a better everyday life for the many people. Their success has come from a dogged belief that product development starts from understanding life at home. This means getting to know consumers? living situations,...

Catalogue: Congress 2026

Authors: Oliver Sweet, Terje Nilstun, Grzegorz Boruc

January 1, 1970

Tracking What Matters

Traditional brand tracking has long relied on predefined attributes, often derived from qualitative research or stakeholder input. While effective, these methods risk overlooking the dynamic and evolving ways consumers engage with brands in real...

Catalogue: Congress 2026

Authors: Imran Khan, Fiona Buchanan, Adhil Patel, Kyle Findlay, Aldu Cornelissen

January 1, 1970

Tracking What Matters

Traditional brand tracking has long relied on predefined attributes, often derived from qualitative research or stakeholder input. While effective, these methods risk overlooking the dynamic and evolving ways consumers engage with brands in real...

Catalogue: Congress 2026

Authors: Imran Khan, Fiona Buchanan, Adhil Patel, Kyle Findlay, Aldu Cornelissen

Companies: MDI, Kellogg Company (Kellanova)

January 1, 1970

Usability Testing Factory

In the current customer/user experience (CX/UX) landscape, ensuring that digital products are intuitive and efficient is essential for any company's success. The banking sector, particularly in a highly competitive market like Brazil, faces growing...

Catalogue: Congress 2026

Authors: Claudia da Matta Furniel, Thyago Simoes, Leonardo Silvia

January 1, 1970