Resources Library by ANA

Audio Alchemy

Brands face numerous challenges to break through in today's growing and crowded audio streaming landscape. With this rise in audio consumption, it has become more difficult to produce ads that are captivating, memorable and improve demand. Each...

Catalogue: Congress 2024

Authors: Alyson Sprague, Morgan Evans, Aaron Reid, Cyrus H. McCandless

Companies: Sentient Decision Science, Amazon

January 1, 1970

The 'X' of Xcaret

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January 1, 1970

The 'X' of Xcaret

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January 1, 1970

Vodafones Life Lens

The current state of technological progress is both breathtaking and bewildering. While innovation continues to surge forward, people are left questioning whether these advances are solving their real-life challenges or adding additional layers of...

Catalogue: Congress 2026

Authors: Philip Cooper, Victoria Maxey, Rhiannon Price, Silvia Gatti, Sarah Emblin, Mike Taylor

Companies: Simpson Carpenter, We Live Context, Vodafone Group

January 1, 1970

Colour Science Meets Consumer Insight

Colour isn?t just aesthetics or subjective choice?it?s a silent salesperson. In a crowded market for premium headphones, Bose discovered that scientifically choosing the right colour can attract new customers and boost sales. In a world where product...

Catalogue: Congress 2026

Authors: Wim Hamaekers, Uyen Chand

Companies: One Inch Whale, Bose

January 1, 1970

Panel Discussion: Do We Actually Care about Data Quality?

Data quality isn?t just a technical checkbox, it?s the difference between insight and illusion. Poor data doesn?t just lead to bad decisions; it amplifies bias, erodes trust, and misrepresents reality. So is data quality a top purchase metric in our...

Catalogue: Congress 2025

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Companies: Kantar, Prodege, Dynata, Cint, Procter & Gamble

January 1, 1970

Panoramic Listening

Catalogue: Congress 2025

Author: Juste Rudminaite

Company: Real Chemistry

January 1, 1970