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Research papers

Can machines be emotional?

We know emotions play an important role in consumer decision making but how do we access them at scale? SKIM and J&J teamed up to investigate!

Catalogue: Fusion 2019
Authors: Marcel Slavenburg, Judith Suttrup, Samantha Bond
Company: SKIM
November 10, 2019


Games as an emotionally driven experience

Games are emotionally driven experiences. Immersion theory states that game elements such as narrative determine whether or not players commit emotionally to the game world. Conversely, flow theory focuses on game mechanics and how they bring players...

Catalogue: Congress 2014: What Inspires?
Authors: Danny Wang, Ruihong Tang
June 15, 2014

Research reports

Multi-disciplinary in-depth research on Ribena

This research was undertaken in order to assessconsumer properties of Ribena which could be exploitedby marketing. The 'properties' was taken to mean: 1. Motivations - overt and latent - forconsuming Ribena;2. Conscious and unconscious...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1973

Research papers

Behind consumer minds

The present research makes an analysis of the world’s situation at the end of the millennium - marked by decadence and determined by an overvalued emphasis placed on material things sinking mankind to an empty vacuum - and seeks the importance...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Author: Isabel Arango
September 1, 1998

Research papers

Novel segmentation techniques

Most image studies make use of attributes that attempt to describe the target audience’s perception. However this approach suffers from a clear bias in rationality by limiting the information to what is translatable in verbal terms....

Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century
Authors: Carlos Quezada Guzman, Emilio Martinic
June 15, 1999

Research papers

Sense & scent

There is a need to better measure the insights and emotional expectations of today's 'bionic' consumers. Recognizing the Fragrance Industry need to evolve from a functional to emotional paradigm for building brand identities, Brand Keys and Mirror...

Catalogue: Fragrance 2007
Authors: Robert Passikoff, Kerry O'Connor
Company: Brand Keys, Inc.
November 14, 2007