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Videos

How does your cappuccino feel?

This is a joint supplier/client case history which will discuss methodology and results, review the value of the research in terms of what it contributed to the Mane Flavour Company business and demonstrate how the data was used in contributing to...

Catalogue: Congress 2013: Think Big
Authors: Dominique Delfaud, John S. Pawle
Company: QRi Consulting Ltd.
June 15, 2013
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Citation

Delfaud and Pawle (2013a, June 15). How does your cappuccino feel?. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/how-does-your-cappuccino-feel-


Videos

From terabytes to archetypes

This presentation shows how in-depth motivational qualitative research helped identify the underlying hopes and fears of consumers in relation to internet security. By looking deeply into B2B and B2C customers’ motivations and inhibitions within...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Authors: Simon Patterson, Alexander Erofeev
Company: QRi Consulting Ltd.
June 15, 2012
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Citation

Patterson and Erofeev (2012a, June 15). From terabytes to archetypes. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/from-terabytes-to-archetypes-7829