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Research papers

My Telstra experience is an agent of change

This paper addresses a case study where one of Australia's largest and most complicated companies increased the value of research through simplicity. Telstra created an innovative large scale customer community (mytelstraexperience.com.au) designed...

Catalogue: Asia Pacific 2011: Increasing Value Through Simplicity
Authors: Peter Harris, Bob Sharma, Frederic Anne
Companies: Vision Critical, Telstra
March 20, 2011
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Citation

Harris, Sharma and Anne (2011a, March 20). My Telstra experience is an agent of change. ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/my-telstra-experience-is-an-agent-of-change