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Research papers

New visions

Luxottica used research to help them to understand the barriers behind the resistance and what actions could overcome them. China, India and Brazil were identified as key countries that would help understand barriers and identify actions. The overall...

Catalogue: Congress 2016: #WOW
Authors: Simona Sbarbaro, Giuseppe Tonolini
September 22, 2016
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Citation

Sbarbaro and Tonolini (2016a, September 22). New visions. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/new-visions-8884


Videos
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Citation

Tonolini and Sbarbaro (2016a, June 15). New visions. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/new-visions


Research papers

Vision Y

In 2013, Luxottica decided to re-create its vision for the future through the eyes of Millennials. The company has undertaken a new approach using market research tools to create a more open-source and two-way relationship with the Millennial...

Catalogue: Congress 2014: What Inspires?
Authors: Simona Sbarbaro, Giuseppe Tonolini
September 10, 2014
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Citation

Sbarbaro and Tonolini (2014a, September 10). Vision Y. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/vision-y-8356


Videos

Vision Y

In 2013, Luxottica decided to re-create its vision for the future through the eyes of Millennials. The company has undertaken a new approach using market research tools to create a more open-source and two-way relationship with the Millennial...

Catalogue: Congress 2014: What Inspires?
Authors: Giuseppe Tonolini, Simona Sbarbaro
June 15, 2014
×

Citation

Tonolini and Sbarbaro (2014a, June 15). Vision Y. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/vision-y