Resources Library by ANA

My Telstra experience is an agent of change

This paper addresses a case study where one of Australia's largest and most complicated companies increased the value of research through simplicity. Telstra created an innovative large scale customer community (mytelstraexperience.com.au) designed...

Catalogue: Asia Pacific 2011: Increasing Value Through Simplicity

Authors: Peter Harris, Bob Sharma, Frederic Anne

Companies: Vision Critical, Telstra

March 20, 2011

Skiing uphill

If you want to know where to go, then skii uphill. That way you are not following everyone else. This paper was born out of the belief that flavours could be considered differently in product development. As such, it is tasked with exploring...

Catalogue: Asia Pacific 2011: Increasing Value Through Simplicity

Author: Sanja Burns

March 20, 2011

Bridging the digital divide in qualitative research in emerging markets

Mobile enables insights into the 'moment of truth' as never before. Despite mobile outnumbering online 3:1 and mobile being the irrefutable future of digital, the global market research industry lags as mobile is yet to become a mainstay data...

Catalogue: Asia Pacific 2011: Increasing Value Through Simplicity

Authors: James Fergusson, Navin Williams

Company: KANTAR TNS Malaysia

March 20, 2011

Coffee mavens and the global search for the ultimate experience

This paper reviews the first marketing application of the use of coffee mavens, trusted expert coffee consumers willing to share knowledge and the first to pick up new trends. A worldwide online usage and attitudes study on coffee helped define the...

Catalogue: Asia Pacific 2011: Increasing Value Through Simplicity

Authors: Roberto Cappuccio, Peter Kenny

Company: Colmar Brunton

March 20, 2011

Local small and medium enterprises in less developed countries

Success in the market research industry might well be coming from local SMEs (Small and Medium Enterprises) segment and not just coming from the traditional focus on big multinational corporations. This presentation shows how market researchers value...

Catalogue: Asia Pacific 2011: Increasing Value Through Simplicity

Authors: Thong Tuong Tuan, Dung Tran Ngoc

Company: INTAGE HOLDINGS Inc.

March 20, 2011

Convergence or divergence of the Asian market

As a result of the Asian crisis in 1998 and the Global Financial Crisis (GFC) in 2008, there is increasing speculation that 'Globalisation' may have stalled. Regardless, do developed and developing nations actually benefit (or suffer) from...

Catalogue: Asia Pacific 2011: Increasing Value Through Simplicity

Authors: Roxan Toll, Rosalie Tung, Chris Baumann, Hamin Hamin

Company: GMI (Global Market Insite)

March 20, 2011

Spinning a yarn

This paper addresses some of the differences between older and younger brains and how they code information. It takes the reader on a journey of creative techniques that can help researchers move beyond rational claims and elicit deeper feelings that...

Catalogue: Asia Pacific 2011: Increasing Value Through Simplicity

Author: Sarah Hamburger

March 20, 2011

The karmic circle

What do you do if you are a leader who wakes up one day and sees that the world has changed? Brick and mortar brands across developing markets are waking up to this reality. Some are falling by the way while others reinvent themselves. This paper...

Catalogue: Asia Pacific 2011: Increasing Value Through Simplicity

Authors: Kalyan Karmakar, Prakash Dadlani, Ira Jhangiani

Company: KANTAR TNS Malaysia

March 20, 2011

Glocalization - A measure of global brands

Multicultural targeting is every global brand's dream. The market research firm Fresh Intelligence has developed a 'Glocalization Score' to measure values of global brands in six countries. An on-line survey with n=3000 respondents was held to...

Catalogue: Asia Pacific 2011: Increasing Value Through Simplicity

Authors: Corrine Sandler, Olga Churkina

Company: Fresh Intelligence

March 20, 2011