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Research papers

Giving voice to the voiceless

This paper looks at AI-powered voice surveys as an alternative survey format for commercial research. Specifically, the paper is looking at whether this type of alternative format can be more effective at capturing a broader more inclusive spectrum...

Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Violet Lazarevic, Anne-Marie Moir, Jonathan Prosser
Companies: Telstra, Lewers Research
November 2, 2020
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Citation

Lazarevic, Moir and Prosser (2020a, November 02). Giving voice to the voiceless. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/giving-voice-to-the-voiceless


Research papers

My Telstra experience is an agent of change

This paper addresses a case study where one of Australia's largest and most complicated companies increased the value of research through simplicity. Telstra created an innovative large scale customer community (mytelstraexperience.com.au) designed...

Catalogue: Asia Pacific 2011: Increasing Value Through Simplicity
Authors: Peter Harris, Bob Sharma, Frederic Anne
Companies: Vision Critical, Telstra
March 20, 2011
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Citation

Harris, Sharma and Anne (2011a, March 20). My Telstra experience is an agent of change. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/my-telstra-experience-is-an-agent-of-change


Research papers

Using market research to measure the effectiveness of outbound telemarketing (OTM)

This paper outlines methodologies for researching outbound telemarketing (OTM) effectiveness. It aims to help telecommunication organisations better understand OTM non-success and therefore optimize the efficacy of this important competitive channel.

Catalogue: ESOMAR Telecommunications Marketing Conference 2004
Authors: Steve Cierpicki, Megan McCarthy
Companies: Colmar Brunton, Telstra
November 7, 2004
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Citation

Cierpicki and McCarthy (2004a, November 07). Using market research to measure the effectiveness of outbound telemarketing (OTM). ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/using-market-research-to-measure-the-effectiveness-of-outbound-telemarketing-otm-