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Research papers

Customer-driven innovation through online communities

Learnings about recruiting, engaging and driving innovation with multinational online communities of consumers who are both creative problem-solvers and representative of GSK's target markets are shared in this presentation. From 2005 through the...

Catalogue: Innovate 2010: Innovation Detonation
Authors: Julie Wittes Schlack, Andrea Harkins
Companies: Communispace Corporation, GSK
November 16, 2010
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Citation

Schlack and Harkins (2010a, November 16). Customer-driven innovation through online communities. ANA - ESOMAR. Retrieved April 25, 2025, from


https://ana.esomar.org/documents/customer-driven-innovation-through-online-communities