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Research papers

The role of the salesforce in strategic marketing

In this paper the authors, drawing on the experience of one of the world’s leading telecommunications suppliers, outline the role an organisation’s salesforce can play in helping to develop and shape marketing strategies. BT operates the...

Catalogue: Seminar 1992: Business To Business Marketing
Authors: David Brant, David Smith
Company: DVL Smith Ltd
June 15, 1992
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Citation

Brant and Smith (1992a, June 15). The role of the salesforce in strategic marketing. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/the-role-of-the-salesforce-in-strategic-marketing