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Research papers

Arts marketing consortia

The paper argues for the joint or co-operative approach to marketing in the arts, as a means of optimising the use of limited resources, developing audiences and raising the profile of the arts. There are many possible joint or co-operative...

Catalogue: Seminar 1990: Research And Marketing For The Arts
Author: Madeleine A. Morton
June 15, 1990
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Citation

Morton, M. A. (1990a, June 15). Arts marketing consortia. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/arts-marketing-consortia