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Research papers

Multimedia CATI/CAPI

The paper concentrates on two new tools for data collection developed by Infratest Burke in conjunction with Quantime in 1994. The first part demonstrates the value of using scanned images in a CAPI process. Computer-assisted personal interviewing...

Catalogue: Seminar 1995: Information Technology- How Can Research Keep Up With The Peace Of Change
Author: Matthias Thomae
Companies: Burke, Inc.,
January 1, 1995
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Citation

Thomae, M. (1995a, January 01). Multimedia CATI/CAPI. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/multimedia-cati-capi


Research papers

Let's take a new look at brand image measurement

The measurement and monitoring of brand image is a major requirement of marketing management and a major preoccupation among market researchers. It has been for almost fifty years. The ways in which brand image is measured have not changed much in...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Author: Peter Sampson
Companies: Burke, Inc.,
September 1, 1994
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Citation

Sampson, P. (1994a, September 01). Let's take a new look at brand image measurement. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/let-s-take-a-new-look-at-brand-image-measurement


Research papers

Dynamic segmentation

The paper looks at traditional ways of segmenting consumers and suggests that, with increasingly complex markets and with changing patterns of consumer behaviour, they are inadequate. A new approach to segmentation 'modal' or 'dynamic' segmentation...

Catalogue: Seminar 1994: Building Successful Brands
Authors: Brian Hooper, Hans-Erik Anderssen, Peter Sampson
Company: Burke, Inc.
June 15, 1994
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Citation

Hooper, Anderssen and Sampson (1994a, June 15). Dynamic segmentation. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/dynamic-segmentation


Research papers

Qualitative research, quantitative research, interaction, integration and linkage

The paper suggests qualitative research is due for a reappraisal and this should take place in a broad context that considers both qualitative and quantitative research. It discusses qualitative/quantitative distinction and a two-level, six- category...

Catalogue: Qualitative Research 1993: A Critical Review Of Methods And Applications
Author: Peter Sampson
Company: Burke, Inc.
June 15, 1993
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Citation

Sampson, P. (1993a, June 15). Qualitative research, quantitative research, interaction, integration and linkage. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/qualitative-research-quantitative-research-interaction-integration-and-linkage


Research papers

Quality and quality standards

"Industrial" or "business" norms historically started with the manufacturing industry. Quite later, service industry got involved. And only rather recently, ISO 9000 and BS 5750 did arrive on our doorsteps. Progress in this area might have developed...

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future
Author: Gerhard Unholzer
Company: Burke, Inc.
June 15, 1993
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Citation

Unholzer, G. (1993a, June 15). Quality and quality standards. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/quality-and-quality-standards


Research papers

People are people the world over

The paper argues that: (I) A successful market segmentation study requires the application of structure and a proper integration of qualitative and quantitative research. Also, that the prime emphasis should be on actionability. (II) Lifestyle and...

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"
Author: Peter Sampson
Company: Burke, Inc.
June 15, 1992
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Citation

Sampson, P. (1992a, June 15). People are people the world over. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/people-are-people-the-world-over


Research papers

Customer satisfaction management in the banking sector

The purpose of this paper is to discuss the importance of the proper management of Customer Satisfaction, in a sector, such as banking, that has seen enormous development in competition over the past few years. The paper will initially examine one or...

Catalogue: Seminar 1992: Banking And Insurance- Pressure On Profits, Pressure On Research
Authors: Patrick G. M. Standen, Stefano M. Castellani
Company: Burke, Inc.
June 15, 1992
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Citation

Standen and Castellani (1992a, June 15). Customer satisfaction management in the banking sector. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/customer-satisfaction-management-in-the-banking-sector


Research papers

A process for using measures of customer satisfaction to direct service quality improvements

The purpose of this paper is to introduce a process for using measures of customer satisfaction and dissatisfaction to focus and direct internal service quality improvements. The paper attempts to build upon the conceptual model of service quality...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Authors: Randall Brandt, Charles Cooler-De Solliers
Company: Burke, Inc.
September 8, 1991
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Citation

Brandt and Cooler-De Solliers (1991a, September 08). A process for using measures of customer satisfaction to direct service quality improvements . ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/a-process-for-using-measures-of-customer-satisfaction-to-direct-service-quality-improvements-


Research papers

Beyond customer satisfaction

Expanding customer satisfaction measurement to the broader concept of Reference Group Management - to include customer satisfaction, employee orientation and image measurement, where appropriate - ensures that the correct decisions to improve...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Authors: Ian Jarvis, Joachim Scharioth
Companies: Burke, Inc., Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH
September 8, 1991
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Citation

Jarvis and Scharioth (1991a, September 08). Beyond customer satisfaction . ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/beyond-customer-satisfaction-