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Videos

Greater than the sum of its parts

This paper outlines an analytic program developed internally at Microsoft to drive greater insight on the return on investment of the $1+ billion marketing budget, resulting in a fundamental shift in planning and budgeting for marketing across the...

Catalogue: Congress 2017: Visionary
Authors: Kishore Krishna, Michele Garner
November 7, 2017

Videos

Insights association update

Speech from David Almy, CEO, Insights Association, United States.

Catalogue: Big Data World 2017: Smart Data Integration
Author: David Almy
January 15, 2017

Videos

(Wo)man VS. machine: From competition to collaboration

Cost and speed are key issues for qual yet clients increasingly expect video. How do we bridge this gap? Which corners can be cut? This session offers practical insights for qualitative researchers struggling to identify if, how and when to automate.

Catalogue: Global Qualitative 2017: Back to the future
Author: Samantha Bond
Company: SKIM
January 11, 2017

Magazines

Research World (October 2015)

Innovation is coming from inside and outside of the traditional market research sector, driven by technology and the need for speed and lower costs. In searching for new ways of getting closer to customers, where are we seeing the most innovation and...

Catalogue: Research World 2015
Author: ESOMAR B.V.
October 15, 2015

Research papers

Brief encounters

"Faster, cheaper, slyer" sounds like the Olympic motto translated into current requirements for market research and is rooted in client demands as well as respondent capacities. How qualitative research is able to encounter the need for an efficiency...

Catalogue: Qualitative 2013: Brilliant Transformations
Author: Michael Dorsch
Company: forsa
November 20, 2013

Videos

Brief encounters

"Faster, cheaper, slyer" sounds like the Olympic motto translated into current requirements for market research and is rooted in client demands as well as respondent capacities. How qualitative research is able to encounter the need for an efficiency...

Catalogue: Qualitative 2013: Brilliant Transformations
Author: Michael Dorsch
Company: forsa
June 15, 2013

Research papers

Are communities an answer to the economic recession?

The fastest growing aspect of the Research 2.0 revolution is the use of online research communities. When these communities first burst on the scene, in 2006, the talk was all about collaboration, consultation, and ceding control. More recently the...

Catalogue: Congress 2009: Leading The Way
Author: Ray Poynter
September 22, 2009

Research papers

Online ideation

If the number of hits in Google is by any means a measure of importance, then, with more than 94 million hits, innovation is hot.Generation of ideas, or ideation, is a simple condition to innovation. What makes the upside-down ketchup bottle, the...

Catalogue: Innovate 2008
Authors: Luc Rens, Douwe Rademaker
June 16, 2008

Research papers

Quick and relevant

In the everyday life of a marketing department fast decisions must be made, even if important information is missing. To fill this lack of information it is often useful to accomplish ad-hoc studies. But the structure of market research departments...

Catalogue: Qualitative 2007
Author: Dirk Engel
November 12, 2007