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Research papers

Insights On Auto-Pilot

Ever since the launch of ChatGPT in November 2022, there have been opinions ranging from AI resurrecting a new paradigm for market research. to replacing humans in research. We believed that the truth lays somewhere in the pragmatic middle; as data...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Vidya Venugopalan, Sridhar Venkatasubramanian, Jayavel Sekar, Rahul Bhardwaj
Company: InsightGig
November 22, 2023

Videos

Insights On Auto-Pilot

Ever since the launch of ChatGPT in November 2022, there have been opinions ranging from AI resurrecting a new paradigm for market research. to replacing humans in research. We believed that the truth lays somewhere in the pragmatic middle; as data...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Vidya Venugopalan, Sridhar Venkatasubramanian, Jayavel Sekar, Rahul Bhardwaj
November 22, 2023

Research papers

Creating a Better Everyday Life

IKEA aims to create a better everyday life for customers by creating home furnishing products that fulfil their needs, dreams, and frustrations. Since the 1970s, IKEA has visited real customers? homes to better understand their everyday lives...

Catalogue: Congress 2023
Authors: Eva Carin Banka Johnson, Stefan Vukjcevic, Terje Nilstun
September 29, 2023

Videos

Creating a Better Everyday Life

IKEA aims to create a better everyday life for customers by creating home furnishing products that fulfil their needs, dreams, and frustrations. Since the 1970s, IKEA has visited real customers? homes to better understand their everyday lives...

Catalogue: Congress 2023
Authors: Eva Carin Banka Johnson, Stefan Vukjcevic, Terje Nilstun
September 29, 2023

Research papers

Digital DNA: If Your Data Could Talk?

Traditionally, when we think of research, we reflect on qualitative and quantitative techniques such as interviews and surveys. These techniques are invaluable; for years they have been providing rich bilateral streams of data and insights. However,...

Catalogue: Congress 2023
Authors: Patrick Fagan, Vanja Ljevar
September 28, 2023

Videos

Digital DNA: If Your Data Could Talk?

Traditionally, when we think of research, we reflect on qualitative and quantitative techniques such as interviews and surveys. These techniques are invaluable; for years they have been providing rich bilateral streams of data and insights. However,...

Catalogue: Congress 2023
Author: Patrick Fagan
Company: KUBIK Intelligence
September 28, 2023

Research papers

Owning Inspiration

Enabling inspiration for its users is the core of Pinterest?s mission, and it is always actively exploring new and innovative ways to measure this mandate. In 2021, Pinterest approached Firefish with a unique challenge; to understand inspiration and...

Catalogue: Congress 2023
Authors: Daron Sharps, Martyn Hill
September 27, 2023

Research papers

The Death of the Debrief

Over the past few decades, the research industry has evolved rapidly from data production to a story-telling and insights distribution and content provider. Such a metamorphosis has been fuelled by client demand for insight delivered in such a...

Catalogue: Congress 2023
Authors: Chris Moschos, Alice King, Andrew Therkelsen
September 27, 2023

Research papers

Conn-Action

In many cases, advertising pre-tests are seen as uncomfortable exams brands have to pass before executing a campaign; as strange as it sounds, we are used to failing them. Approximately 75% of campaigns pre-tested for the first time fail such...

Catalogue: Latin America 2023
Authors: Monica Quevedo, Vanessa Guima
Company: Alicorp
April 25, 2023