Resources Library by ANA

Revue Française du Marketing (Octobre 2009)

La revue des définitions du marketing stratégique et de la stratégie marketing témoigne de plusieurs visions différentes, qui engendrent une confusion grandissante tant parmi leschercheurs que parmi les praticiens du...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

October 1, 2009

Arts marketing consortia

The paper argues for the joint or co-operative approach to marketing in the arts, as a means of optimising the use of limited resources, developing audiences and raising the profile of the arts. There are many possible joint or co-operative...

Catalogue: Seminar 1990: Research And Marketing For The Arts

Author: Madeleine A. Morton

June 15, 1990

New developments in the European market

Economic integration is a worldwide phenomenon produced by the development of transport and communication technology. Economic interdependency of countries and continents has never been greater than today. Economic integration in Europe has been...

Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92

Author: Jacques E. Andriessens

June 15, 1990

The effective use of the tools of analysis by marketing-mix (French)

The problem of identifying consumer-reaction to different variables and in particular to those of pricing policy cannot be solved through the traditional approaches used up till now. We put forward here elements of the answer to the fundamental...

Catalogue: ESOMAR Congress 1988

Author: Rudolf Lewandowski

September 1, 1988

Package design

This presentation deals with the growing importance of package design as a tool for strategic marketing decisions.This is the reason for which it is important to realize how designers involved in this area have transformed their traditional craftsmen...

Catalogue: Seminar 1991: The Growing Individualisation Of Consumer Lifestyles And Demand

Author: Maurizio di Robilant

June 15, 1991

Revue Française du Marketing 1997 (N. 164)

Un second numero special, et vos nombreux articles a venir permettront de remplir les blancs et peut-être de completer cette approche un peu systématique par deux autres angles d'attaque: -Les secteurs ou le marketing montre des tendances...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

April 1, 1997

Reversing the usual marketing strategies to market the arts

The main objective of this paper is not to legitimate a marketing strategy specific to the arts, but rather to take note of certain transformations occurring in the market today, and, in so doing, reveal certain implicit marketing rules which seem to...

Catalogue: Seminar 1990: Research And Marketing For The Arts

Authors: Odile Solomon, Philippe Baudelot, Mark Goetzke, Paul-Arnaud Pejouan

June 15, 1990

Privatization in the Netherlands

In The Netherlands too the current privatization wave is reducing government influence and regulations on public organizations. Forcing these organizations to compete in the market necessitates the development of a more externally oriented culture...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's

Author: Ed Nijssen

September 1, 1990

The importance of Pan-European marketing information for international marketing strategy

We note in this case-study that the support of pan-European marketing information is decisive to understand the complexicity of the challenging European market which needs a lot of preparation for the total opening of the frontiers. It is...

Catalogue: Conference 1991: International Marketing Research

Authors: Robbert Betman, Dominique Leuba

June 15, 1991