You searched for: "*"

The results has been filter on Authors containing Martijn Van Kesteren.
ANA has found 1 results for you, in 127 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

How fans become future shapers of an ice-cream brand

Stimulated by the rise of social media, 'conversational marketing' techniques have gained tremendous importance - a paradigm shift in the way we think about marketing and marketing communications. The empowered consumer now has the power to market a...

Catalogue: Qualitative 2010: Foresight on Moods and Thoughts
Authors: Tom De Ruyck, Stephan Ludwig, Martijn van Kesteren, Niels Schillewaert
Companies: InSites Consulting, Unilever
November 18, 2010
×

Citation

De Ruyck, Ludwig, van Kesteren and Schillewaert (2010a, November 18). How fans become future shapers of an ice-cream brand. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/how-fans-become-future-shapers-of-an-ice-cream-brand