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Research papers

Tuning into TV Ads

It is increasingly recognised that emotional reactions drive advertising effectiveness. Yet, in Asia, use of scientific measurement techniques to assess such reactions has been limited. We report on a study of TV ads across 5 Asian markets utilising...

Catalogue: Asia Pacific 2013: Asia On The Move
Authors: Joe Wheller, Winnie Yeung, Vuong Manh Giang, Alastair Gordon
Company: Cimigo
April 7, 2013
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Citation

Wheller, Yeung, Giang and Gordon (2013a, April 07). Tuning into TV Ads. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/tuning-into-tv-ads


Research papers

Screen age

Cimigo conducted a major ethnographic study in 2012 to understand the influence of digital devices across major cities in Asia. How are evolving screen-age lifestyles and emerging digital trends shaping the future of middle class consumers, from...

Catalogue: Asia Pacific 2013: Asia On The Move
Author: Christophe Robert
Company: Cimigo
April 7, 2013
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Citation

Robert, C. (2013a, April 07). Screen age. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/screen-age


Research papers

Vive la différence

What does the new age of listening mean in different parts of the world? This paper will contextualise market research online communities (MROCs) within local cultures of social media and research and seek to highlight best practice and potential...

Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: Kate Fleming, Richard Shaw, Tom Skilbeck, Paul Child
Companies: Diageo, Cimigo
September 15, 2010
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Citation

Fleming, Shaw, Skilbeck and Child (2010a, September 15). Vive la différence. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/vive-la-diff-rence