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Research papers

The development of a financial panel and its contribution to financial marketing

A panel approach was adopted by AGB to solve this research information problem. The paper outlines the pilot stage of the Index panel and describes how this pilot led to major modifications both to the data collection processes and the data...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Authors: John F. Swift, John English
June 15, 1983