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Research papers

New multimedia-based methods of marketing research for the publishing industry

This paper discusses the use of ‘simulation technology' (multimedia simulation systems) in marketing research for the publishing industry it starts from an investigation of the concept and the essential features of simulation and shows how...

Catalogue: ESOMAR/FIPP Conference 1999: Strategic Publishing
Authors: Kenneth Tobyn, Bruno Patierno
Company: SCENARI SRL
June 15, 1999