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Research papers

New product development in an evolving market

This paper examines and discusses the new product marketing and research strategy in one of the largest and most successful food manufacturers in the U.K., Birds Eye Foods Limited. Three broad phases of new product strategy can be distinguished, and...

Catalogue: Seminar 1979: New Product Development
Authors: Michael J. Riddle, Jonathan Wilkinson
October 1, 1979
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Citation

Riddle and Wilkinson (1979a, October 01). New product development in an evolving market. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/new-product-development-in-an-evolving-market


Research papers

New products

This paper is concerned with the generation and screening of new product ideas. It does not concern itself with the development of products, brand names, packaging or advertising of the ideas which survive the screening process and is thus only the...

Catalogue: Seminar 1979: New Product Development
Author: Ronald W. Artingstall
October 1, 1979
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Citation

Artingstall, R. W. (1979a, October 01). New products. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/new-products


Research papers

Perceptual maps as aids for new product development

In the present paper the authors want to present the use of perceptual maps in creating new product proposals on a concrete case of soft drinks. The soft drink market is highly competitive and therefore product failure rates are too high. Many...

Catalogue: Seminar 1979: New Product Development
Authors: Edvard Konrad, Miro Kline
October 1, 1979
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Citation

Konrad and Kline (1979a, October 01). Perceptual maps as aids for new product development. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/perceptual-maps-as-aids-for-new-product-development


Research papers

Why do some products fail and others succeed?

The opening discussion attempted to identify specific factors which can discriminate between success and failure of new products in the market place. Rather than spend time trying to find suitable definitions of the terms, success and failure, it was...

Catalogue: Seminar 1979: New Product Development
Author: Philip Hill
October 1, 1979
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Citation

Hill, P. (1979a, October 01). Why do some products fail and others succeed?. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/why-do-some-products-fail-and-others-succeed-


Research papers

How to solve innovation problems systematically

The main and proven advantages of our "Technique for Innovation Problem Solving" (TIPS) are the following: 1. A clear distinction between the three group participant functions of project manager, process leader and group member. 2. A logical step by...

Catalogue: Seminar 1979: New Product Development
Author: Bernd Rohrbach
October 1, 1979
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Citation

Rohrbach, B. (1979a, October 01). How to solve innovation problems systematically. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/how-to-solve-innovation-problems-systematically


Research papers

The changing pattern of key West European food and drink markets

The significant food groups operating in West Europe have become increasingly aware in the past three-four years of significant changes in eating habits caused by a mixture of supply innovations, food price movements, reaction to recession and life...

Catalogue: Seminar 1979: New Product Development
Author: Jacques Belay
October 1, 1979
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Citation

Belay, J. (1979a, October 01). The changing pattern of key West European food and drink markets. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/the-changing-pattern-of-key-west-european-food-and-drink-markets


Research papers

Can product testing predict initial and subsequent consumer acceptance?

This report, therefore, is an account of the experience and opinions of those delegates who felt they had something to contribute - but an account which nevertheless tries to derive some sort of pattern out of their comments.

Catalogue: Seminar 1979: New Product Development
Author: Donald Knight
October 1, 1979
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Citation

Knight, D. (1979a, October 01). Can product testing predict initial and subsequent consumer acceptance?. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/can-product-testing-predict-initial-and-subsequent-consumer-acceptance-


Research papers

Are consumers able to understand concepts in the early stages of development?

The discussion group found it useful to divide the discussion into two parts: Part 1: Are consumers able to understand concepts in the early stages of development?;Part 2: Cost efficient methods.

Catalogue: Seminar 1979: New Product Development
Author: Michael Laric
October 1, 1979
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Citation

Laric, M. (1979a, October 01). Are consumers able to understand concepts in the early stages of development?. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/are-consumers-able-to-understand-concepts-in-the-early-stages-of-development-


Research papers

Corporate strategies for new-product development in multinational enterprises

The aim of this paper is to describe some of the techniques which have been developed by three multinational enterprises for use in the complex process of bringing new products to the market place. The development of new products inherently involves...

Catalogue: Seminar 1979: New Product Development
Author: Ilkka A. Ronkainen
October 1, 1979
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Citation

Ronkainen, I. A. (1979a, October 01). Corporate strategies for new-product development in multinational enterprises. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/corporate-strategies-for-new-product-development-in-multinational-enterprises