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Research papers

Welcome to the house of research

Dear research buyers: How much time do you spend on each project to write the brief, read proposals, pick a supplier and get them up to speed on your business issues? Don't know or don't even want to think about it? In the Weihenstephan Research...

Catalogue: Congress 2010: The Changing Face Of Market Research
Author: Thomas Methner
Company: ISM GLOBAL DYNAMICS GmbH
September 15, 2010
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Citation

Methner, T. (2010a, September 15). Welcome to the house of research. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/welcome-to-the-house-of-research


Research papers

Globalization of market research tools

The paper describes a research approach which is particularly suited for international research: a standardized pack test methodology which utilises latest multimedia technologies for on-screen testing of new pack designs. The digitalization of the...

Catalogue: ESOMAR Congress 1999: The Race For Innovation
Authors: Harriet Dehde, Dirk Frank
Company: ISM GLOBAL DYNAMICS GmbH
September 1, 1999
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Citation

Dehde and Frank (1999a, September 01). Globalization of market research tools . ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/globalization-of-market-research-tools-


Research papers

A new way of predicting design acceptance (German)

The design orientation is defined by the psychological importance which the particular product has for the consumer as well as by individual style preferences. This way you get types whose design preferences are specific enough to differentiate...

Catalogue: ESOMAR Congress 1987
Author: Wulf Schlund
Company: ISM GLOBAL DYNAMICS GmbH
September 1, 1987
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Citation

Schlund, W. (1987a, September 01). A new way of predicting design acceptance (German). ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/a-new-way-of-predicting-design-acceptance-german-


Research papers

A new way of predicting design acceptance

The design orientation is defined by the psychological importance which the particular product has for the consumer as well as by individual style preferences. This way you get types whose design preferences are specific enough to differentiate...

Catalogue: ESOMAR Congress 1987
Author: Wulf Schlund
Company: ISM GLOBAL DYNAMICS GmbH
September 1, 1987
×

Citation

Schlund, W. (1987a, September 01). A new way of predicting design acceptance. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/a-new-way-of-predicting-design-acceptance