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Research papers

Breaking the blue ocean barriers

With a pool of 250 million potential consumers to tap into, what are the barriers we need to break down and how do we do it? The fashion market in India is a $70 Bn industry as per the Fashion Forward 2020 report by BCG & Facebook. Online is an...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Ameya Saxena, Archana Pai, Priyanka Bhargav
November 11, 2018
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Citation

Saxena, Pai and Bhargav (2018a, November 11). Breaking the blue ocean barriers. ANA - ESOMAR. Retrieved October 09, 2024, from


https://ana.esomar.org/documents/breaking-the-blue-ocean-barriers


Research papers

Fast fashion delivered

Thus the proactive research was able to effectively utilise technology, passive techniques and leverage internal and secondary data available to deliver quality and on the go insights leading to improved engagement and increased revenue. There was...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Archana Pai, Priyanka Bhargav
November 11, 2018
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Citation

Pai and Bhargav (2018a, November 11). Fast fashion delivered. ANA - ESOMAR. Retrieved October 09, 2024, from


https://ana.esomar.org/documents/fast-fashion-delivered


Videos

Jabong

The Talent Contest: ESOMAR Research Effectiveness Award Finalist.

Catalogue: Congress 2018
Authors: Archana Pai, Priyanka Bhargav
September 23, 2018
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Citation

Pai and Bhargav (2018a, September 23). Jabong. ANA - ESOMAR. Retrieved October 09, 2024, from


https://ana.esomar.org/documents/jabong