Resources Library by ANA

People insights at the fuzzy front of innovation

For human centric innovation it is important to understand people in their everyday life context and anticipate this in developing and creating solutions.Therefore it is necessary to involve people in the design and creation processes of innovation;...

Catalogue: Congress 2006: Foresight

Authors: Lucile Rameckers, Stefanie Un

Company: Philips International

June 15, 2006

What next for consumers?

As consumer attitudes and behaviours continuously evolve, trends provide a framework for labelling, structuring and understanding these changes. when they are well observed, validated and communicated, trends become a powerful tool for stimulating...

Catalogue: Congress 2006: Foresight

Authors: Nadine Critchley, Will Galgey

Company: Nestlé

June 15, 2006

Marketing forecasting

More and more companies search for the solution and have turned towards other types of studies (than qualitative ones), trying out and developing methods while seeking to cross the disciplines, the points of view or contributions. Among these still...

Catalogue: Congress 2006: Foresight

Author: Catherine Bitoun

June 15, 2006

Measuring opinion in a 'war zone'

There was no history of polling in Iraq prior to 2003. a census existed but there was no social nor opinion research available. the hazard of ongoing violence and bombing meant that it was nigh on impossible for those trying to understand...

Catalogue: Congress 2006: Foresight

Authors: Johnny Heald, Munqith Daghir

Companies: ORB, IIACSS

June 15, 2006

Save The Children

The work has been two-tailed and so the paper is:• Part I addresses the potential for working pro bono (unpaid for a good cause) with market research, the difficulties experienced and arrive at suggestions for how these could be overcome in the...

Catalogue: Congress 2006: Foresight

Authors: Henrik Hall, Marie Florence Madom, Luisa Mercedes Ravelo

Company: CIBLE

June 15, 2006