Resources Library by ANA

Voicing the New Global Immigrant Realities

Catalogue: North America 2024 - Innovation

Authors: Arundati Dandapani, Nancy Deng

Companies: Generation1.ca, Procter & Gamble

August 5, 2024

Voicing the New Global Immigrant Realities

Underserved consumersBrands are not connecting with the fastest growing group of consumers in Canada and the US who are foreign-born and less understood or celebrated.

Catalogue: North America 2024 - Innovation

Authors: Arundati Dandapani, Nancy Deng

Companies: Procter & Gamble, Generation1.ca

July 5, 2024

Brands with purpose

Brand purpose, social trends: Consumer segmentation based on their needs, thoughts and values.

Catalogue: Latin America 2020 - Insights Festival

Authors: Ana Sofía Hernández Laya, Itala Padilla Bahamonde

Companies: Procter & Gamble, Datum Internacional S.A.

October 19, 2020

Brands with purpose

Brand purpose, social trends: Consumer segmentation based on their needs, thoughts and values.

Catalogue: Latin America 2020 - Insights Festival

Authors: Ana Sofía Hernández Laya, Itala Padilla Bahamonde

Companies: Procter & Gamble, Datum Internacional S.A.

October 19, 2020

How to shape future health and beauty shopping

ProcterGamble is widely seen as cutting edge in how well we understand consumer and market dynamics and how we bring this knowledge to our retail partners. The project 'How to Shape Future Health and Beauty Shopping' embarks on a highly collaborative...

Catalogue: Congress 2010: The Changing Face Of Market Research

Authors: Andreas Onnen, Marion Tamme

Companies: Procter & Gamble, GIM- Gesellschaft fur innovative Marktforschung

September 15, 2010

The 65+ consumer

On December 8, 2003, President Bush signed into law the Medicare Prescription Drug Improvement and Modernization Act of 2003. This legislation provided new prescription drug benefits for 36 million Americans aged 65 years and older and 6 million...

Catalogue: Global Healthcare 2008: Consumer Choice

Author: Lance Collie

Company: Procter & Gamble

February 6, 2008

Valuing in-store marketing

The P.R.I.S.M. Initiative has established an in-store media approach that can use traffic measurement inside a few stores to estimate traffic inside all stores in a chain by modeling the relationship between traffic and sales, moderated by store and...

Catalogue: WM3 2007

Author: Kathryn Young

Companies: Nielsen, Procter & Gamble

June 3, 2007

Project Apollo: Consumer-centric insights

The elusive, often hoped for and most desirous forms of data for most advertising researchers are single source data. Project Apollo has begun to deliver these data in the United States and we are all waiting with baited breath. Why? What is the...

Catalogue: WM3 2007

Authors: Donald Gloeckler, Leslie Wood

Company: Procter & Gamble

June 3, 2007

Biofeedback and eye-tracking

This paper provides key learnings of 'Parentesi', the project led by P&G Italy and 'Acqua e Sapone', the Italian drug specialist leader. The project aimed to design and to implement a new in store layout, leveraging on several in store retail mix...

Catalogue: Retail 2007

Authors: Francesco Gallucci, Rosario Stingo

Company: Procter & Gamble

February 19, 2007