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Research papers

From rags to riches

This paper outlines how qualitative research, using projective techniques, has been used to overcome cultural barriers of discussing the taboo subject of female hygiene. The technique delivered a deep understanding into means of breaking ingrained...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Authors: Loula Zaklama, Mohamed Saada
Companies: RadaResearch & Public Relations Company, Procter & Gamble
September 22, 2002
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Citation

Zaklama and Saada (2002a, September 22). From rags to riches . ANA - ESOMAR. Retrieved October 06, 2024, from


https://ana.esomar.org/documents/from-rags-to-riches-


Research papers

Problems of conducting research in difficult markets

In various countries in the Middle East, there are numerous problems facing marketing research, which are hindering and affecting the overall quality of research. Some of these problems relate to lack of understanding of marketing research, others to...

Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East
Author: Loula Zaklama
Company: RadaResearch & Public Relations Company
January 1, 1994
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Citation

Zaklama, L. (1994a, January 01). Problems of conducting research in difficult markets. ANA - ESOMAR. Retrieved October 06, 2024, from


https://ana.esomar.org/documents/problems-of-conducting-research-in-difficult-markets


Research papers

Ariel high suds detergent in Egypt

Ariel High Suds Detergent in Egypt enjoys very high awareness, a continually growing user base and an excellent image. In fact, three years after launch, the brand has become the leader in its category. However, the brand did not have a smooth start....

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East
Authors: Mahmoud Aboul-Fath, Loula Zaklama
Companies: Procter & Gamble, RadaResearch & Public Relations Company
June 15, 1992
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Citation

Aboul-Fath and Zaklama (1992a, June 15). Ariel high suds detergent in Egypt. ANA - ESOMAR. Retrieved October 06, 2024, from


https://ana.esomar.org/documents/ariel-high-suds-detergent-in-egypt


Research papers

The use of social research in public service advertising

This paper will demonstrate how research was used to solve one of Egypt's most serious problems "Infant Mortality Resulting from Dehydration". Today, four years later, we are, indeed happy and proud, to state that as a result of the advertising...

Catalogue: Seminar 1987: Research In Arab Countries
Authors: Loula Zaklama, Farag El Kamel
Company: RadaResearch & Public Relations Company
June 15, 1987
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Citation

Zaklama and El Kamel (1987a, June 15). The use of social research in public service advertising. ANA - ESOMAR. Retrieved October 06, 2024, from


https://ana.esomar.org/documents/the-use-of-social-research-in-public-service-advertising