Resources Library by ANA

What is the Blueprint for Brand Growth?

Whether planning for a cookieless future, pondering the role of AI or adapting to a challenging economic environment, uncertainty is the only certainty for marketing leaders. Whatever upheaval they face, the fundamental question that every chief...

Catalogue: Congress 2024

Authors: Mary Kyriakidi, Jane Ostler

October 1, 2024

The key trends changing the face of market research in 2021

Join Qualtrics as we dive into insights from our first annual study into market research trends around the world.Learn how the industry reframed priorities in the aftermath of COVID-19, and how organisations are adapting their market research...

Catalogue: Webinars 2021

Authors: Sonny Sethi, Peter Hammer, Mark Czeisler, Eleanor O'Dwyer-Duggan

Company: Qualtrics XM Institute

May 6, 2021

Making an impact: The ROI of equitable research

Whether through stakeholder inclusion, contributions to mission & purpose, or improvements in innovation, leading the way for equitable leadership is no small task. In this webinar, Remesh CEO Andrew Konya discussed the impact of equitable...

Catalogue: Webinars 2021

Authors: Andrew Konya, Nick Graham, Mario Carrasco, Leslie Willis

Company: Remesh

March 16, 2021

EyeSee x Google: Pushing the boundaries of in-context online research: Boosting fixtures impact using virtual environments

A year into the COVID-19 crisis, understanding fixtures impact in real stores is as relevant as ever, especially in countries like France where store experience remains key in the path of purchase. However, research in stores has been significantly...

Catalogue: Webinars 2021

Authors: Tiphaine Goisbeault, Vania Halilhodzic, Joris De Bruyne, Jean-François Sonder, Sanja Copic

Company: EyeSee

March 4, 2021

Mind the gap: Quilt.AI bridges the 'sustainability' gap between what people say and what they do

Big Data, Social Listening and AI firms pop up every day. Whilst they are strong in aggregating large volumes of data, why is it that organisations can struggle to derive commercial implications and turn this data into impact? What's often missing is...

Catalogue: Webinars 2021

Author: Anurag Banerjee

Company: Quilt.AI

February 23, 2021

Delivering business impact with an award-winning market insights platform

In this webinar, you'll learn everything you need to know about market insights platforms' how they help you to find insights, engage the business, drive intelligence, and research new insights. In a live software demo you'll see the three...

Catalogue: Webinars 2021

Authors: Elizabeth P. Morgan, Tim Burge

Company: Market Logic Software

January 21, 2021

Insights platforms explained

An insights platform is seen by many industry leaders as an enabler to becoming insights-driven, step-by-step. In this webinar, we?ll explain everything you need to know about insights platforms ? how they help you to find insights, engage the...

Catalogue: Webinars 2020

Authors: Elizabeth P. Morgan, Tim Burge

Company: Market Logic Software

December 17, 2020

The future of polling after 2020

The panelists will cover a number of areas regarding polling and the U.S. Election, including the following: - How the evidence explains what actually happened in this US election;- How criticisms of US pre-election polls have raised questions...

Catalogue: Webinars 2020

Authors: Kathy Frankovic, Clifford Alexander Young, Jennifer Agiesta, Jean-Marc Leger, Courtney Kennedy, Robert Y. Shapiro

December 16, 2020

Searching for new equilibrium in a post-Covid world

Join Vandana as she addresses the 3 big shifts that will impact your brand playbook:- Digital as the gateway to the future, playing a larger role in consumers becoming self-reliant;- The new storefront - Traditional commerce now moving online;-...

Catalogue: Asia Pacific 2020 - Insights Festival

Author: Vandana Chamaria

Company: Google

November 2, 2020