Resources Library by ANA

The power of your own diaspora

Ojos en el Mundo is the first market research online community, created by ProColombia, that encourages integration among Colombians living abroad, in order to gather crucial information for Colombian exporters such as consumer preferences, business...

Catalogue: Latin America 2020 - Insights Festival

Authors: Pedro Fernández, Laura Catalina Gómez

Company: ProColombia

October 19, 2020

Beyond lifestyles, trends and drinks (Spanish)

The market research industry has been developing many ways to understand consumers, to obtain data, to do research. Even though there exist incredible tools to develop what was mention, we know in many instances the information we obtain can be...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America

Authors: Maria Alejandra Velandia Sanchez, Andrea Ascarrunz

Company: Pernod Ricard

May 14, 2018

Beyond lifestyles, trends and drinks (English)

The market research industry has been developing many ways to understand consumers, to obtain data, to do research. Even though there exist incredible tools to develop what was mention, we know in many instances the information we obtain can be...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America

Authors: Andrea Ascarrunz, Maria Alejandra Velandia Sanchez

Company: Pernod Ricard

April 4, 2018

Beyond lifestyles, trends and drinks (Spanish)

The market research industry has been developing many ways to understand consumers, to obtain data, to do research. Even though there exist incredible tools to develop what was mention, we know in many instances the information we obtain can be...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America

Authors: Andrea Ascarrunz, Maria Alejandra Velandia Sanchez

Company: Pernod Ricard

April 4, 2018

How to innovate within a mature category

Can online consumers contribute to market research about fragrance, if we can't digitally transmit scents yet? Short answer: yes, most certainly. The leading global designer of fragrances and flavours IFF and innovation research...

Catalogue: Global Qualitative 2017: Back to the future

Authors: Jose Santiago, Marieke Boers

Companies: Winkle, International Flavors & Fragrances (IFF)

October 9, 2017

Digital cosmetic transformation (Spanish)

Yanbal has traditionally succeeded through Catalog Sales and a strong personal contact between their consumer and its salesforce. Technology, on the other hand, and specifically digital access, has become an important part of everyday activities. How...

Catalogue: Latin America 2017: #IN

Authors: Patricia Grisolle, Urpi Torrado

Company: Datum Internacional S.A.

June 15, 2017

A conversation with Globo

Listening how GloboTV, one of the largest media companies in the world (producing around 2,400 hours of entertainment and 3,000 hours of journalism per year in Brazil) runs Conversa, a multi-platform online community to boost viewer’s...

Catalogue: Latin America 2017: #IN

Authors: Adriana Rocha, Ana Frias

June 15, 2017

How to innovate within a mature category

Can online consumers contribute to market research about fragrance, if we can’t digitally transmit scents yet? Short answer: yes, most certainly. The leading global designer of fragrances and flavours IFF and innovation research...

Catalogue: Global Qualitative 2017: Back to the future

Authors: Jose Santiago, Marieke Boers

Companies: Winkle, International Flavors & Fragrances (IFF)

January 11, 2017

Gaining marketing-relevant knowledge from social media photos

The flood of photos on social media is overwhelming. Every single day, Facebook users upload an average of 351 million images. These snapshots not only provide insights into the users' lives, but also reflects their attitudes and experiences with...

Catalogue: Congress 2016: #WOW

Authors: Raimund Wildner, Carolin Kaiser

Company: GfK

September 22, 2016