You searched for: "*"
The results has been filter on Tags containing Qualitative Research.
ANA has found 359 results for you, in
593 ms.
Currently showing results 1 to 9.
Didn’t find what you were looking for? Try the Advanced Search!
Videos
AI-Enhanced Market Research
In this paper we will first show how we approached the development and integration of an LLM-based chatbot in our qualitative research tool, and we?ll share some aspects of our research done about AI. This is particularly relevant as we aim to meet...
Catalogue: Congress 2024
Author: Orkan Dolay
October 1, 2024
Videos
From Conversations to Conversion
Xtra engagementIntelligent and personalised conversations, facilitated through a modern and interactive survey format, significantly enhanced the engagement of Xbox gamers in this research. By creating a natural conversational and inviting...
Catalogue: Congress 2024
Authors: Kathy Cheng, Romani Patel
October 1, 2024
Videos
AI and Qual
Catalogue: North America 2024 - Innovation
Author: Ray Poynter
Company: ESOMAR
July 30, 2024
Videos
An Uncomfortable Chat: Mental Health, LGBTIQ+ and Market Research
In this paper, we will share the findings from a study developed in 10 countries in the LATAM region, using qualitative and quantitative techniques that have allowed us to identify key actions to contribute to the Latin American social agenda. Mental...
Catalogue: Latin America 2024
Authors: Catalina Nino Penuela, Evelyn Juarez Sotomayor
Companies: Datum Internacional, OMG Peru
April 24, 2024
Research papers
An Uncomfortable Chat: Mental Health, LGBTIQ+ and Market Research
In this paper, we will share the findings from a study developed in 10 countries in the LATAM region, using qualitative and quantitative techniques that have allowed us to identify key actions to contribute to the Latin American social agenda. Mental...
Catalogue: Latin America 2024
Authors: Catalina Nino Penuela, Evelyn Juarez Sotomayor
Companies: Datum Internacional, OMG Peru
April 24, 2024
Research papers
Editorial
Over the past 25 years, I have witnessed the radical transformation of an industry that has thrived thanks to the synergy between technology and data analysis. I fondly recall the hours I spent processing tables in SPSS, building presentations in...
Catalogue: Latin America 2024
Author: Pedro Fernandez Ayala
Company: AB InBev
April 24, 2024
Videos
