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Why customers are loyal

The subject of this presentation is to discuss methodological assumptions concerning customer satisfaction studies. The presenters, practitioners in this field, present their conclusions regarding the efficiency of measurement methods, data analysis...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Authors: Katarzyna Polok, Dobromir Cias
Company: KANTAR TNS Malaysia
June 15, 2012
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Citation

Polok and Cias (2012a, June 15). Why customers are loyal. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/why-customers-are-loyal-7841