Resources Library by ANA

Brand growth 2.0

This paper will shed some light on what is really driving brand growth and inspiring manufactures and retailers towards profitable business.? We identify the drivers of brand growth globally, regionally and locally.? By combing a holistic and deep...

Catalogue: CEE Research Forum 2014: East Connection

Authors: Richard Herbert, Oliver Koll, Raluca Raschip

Company: GfK

March 24, 2014

How to motivate people to save more money?

Traditionally financial behaviours are explained using demographics (e.g. age, gender) and economic factors (e.g. income). However, psychological factors should also be taken into account in explaining financial behaviours. Our presentation reviews...

Catalogue: CEE Research Forum 2014: East Connection

Authors: Tomasz Opalski, Dominika Maison

March 24, 2014

Silver age in CEE

ERSTE Group wanted to understand the lifestyles of people over 50 years old, including what segments can be found in their age group as well as what is typical for them. The micro-segmentation and ethnography study we consequently conducted focused...

Catalogue: CEE Research Forum 2014: East Connection

Authors: Petr Kubánek, Lenka Koreková

Company: KANTAR TNS Malaysia

March 24, 2014