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Research papers

How an external audit can assist an industry in establishing the credibility of a rating service

This paper reviews why auditing media research is necessary and provides a framework for establishing an initial audit process. It also describes the benefits achieved when an audit process is properly administered.

Catalogue: Latin America 2003
Authors: George Ivie, Nick Terlizzi
May 4, 2003
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Citation

Ivie and Terlizzi (2003a, May 04). How an external audit can assist an industry in establishing the credibility of a rating service. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/how-an-external-audit-can-assist-an-industry-in-establishing-the-credibility-of-a-rating-service


Research papers

The MRC minimum standards

This paper explains the use of the MRC (Media Rating Council) Minimum Standards as evaluation criteria for different types of media measurement including the special consideration given before using them for site centric measurement.

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001
Authors: George Ivie, Nick Terlizzi
Company: Ernst and Young Services Pty Ltd
June 1, 2001
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Citation

Ivie and Terlizzi (2001a, June 01). The MRC minimum standards. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/the-mrc-minimum-standards


Research papers

The evolution of a Latin American audit process

This paper provides a framework for establishing an initial examination process and demonstrates how people from different countries can work together for the improvement of media research.

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Authors: George Ivie, Nick Terlizzi
Company: Ernst and Young Services Pty Ltd
June 15, 1998
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Citation

Ivie and Terlizzi (1998a, June 15). The evolution of a Latin American audit process . ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/the-evolution-of-a-latin-american-audit-process-