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Research papers

Can continuous relationship marketing work in emerging markets?

This paper outlines the continuous relationship marketing (CRM) challenges - poor data quality, poor direct marketing skills, and organizational resistance - unique to emerging markets and recommends practical ways of overcoming them. It describes in...

Catalogue: Asia Pacific 2002
Authors: Mike Sherman, Sungmi Chung
Company: McKinsey & Company
December 1, 2002
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Citation

Sherman and Chung (2002a, December 01). Can continuous relationship marketing work in emerging markets?. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/can-continuous-relationship-marketing-work-in-emerging-markets-


Research papers

Can CRM work in emerging markets?

This paper outlines the continuous relationship marketing (CRM) challenges - poor data quality, poor direct marketing skills, and organizational resistance - unique to emerging markets and recommends practical ways of overcoming them. It describes in...

Catalogue: Latin America 2002
Authors: Mike Sherman, Sungmi Chung
Company: McKinsey & Company
May 12, 2002
×

Citation

Sherman and Chung (2002a, May 12). Can CRM work in emerging markets?. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/can-crm-work-in-emerging-markets--5859


Research papers

Can CRM work in emerging markets?

This paper outlines the continuous relationship marketing (CRM) challenges - poor data quality, poor direct marketing skills, and organizational resistance - unique to emerging markets and recommends practical ways of overcoming them. It describes in...

Catalogue: ESOMAR Customer Relationship Management Conference 2002
Authors: Sungmi Chung, Mike Sherman
Company: McKinsey & Company
March 17, 2002
×

Citation

Chung and Sherman (2002a, March 17). Can CRM work in emerging markets?. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/can-crm-work-in-emerging-markets-