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Nudging Digital Shoppers into the Future

In this paper, we explore innovative strategies that leverage behavioural science and e-commerce brand assets, comparing Chinese and western approaches. Our objective is to equip readers with actionable insights drawn from real world FMCG (fast...

Catalogue: Asia Pacific 2024
Authors: Sophie Mahe, Thomas Clavreul, Richard Bordenave, Amalina Hamdan
Company: Tracism
November 19, 2024
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Citation

Mahe, Clavreul, Bordenave and Hamdan (2024a, November 19). Nudging Digital Shoppers into the Future. ANA - ESOMAR. Retrieved February 08, 2025, from


https://ana.esomar.org/documents/nudging-digital-shoppers-into-the-future-12715


Research papers

Nudging Digital Shoppers into the Future

In this paper, we explore innovative strategies that leverage behavioural science and e-commerce brand assets, comparing Chinese and western approaches. Our objective is to equip readers with actionable insights drawn from real world FMCG (fast...

Catalogue: Asia Pacific 2024
Authors: Sophie Mahe, Thomas Clavreul, Richard Bordenave, Amalina Hamdan
Companies: BVA Group, Caike
November 19, 2024
×

Citation

Mahe, Clavreul, Bordenave and Hamdan (2024a, November 19). Nudging Digital Shoppers into the Future. ANA - ESOMAR. Retrieved February 08, 2025, from


https://ana.esomar.org/documents/nudging-digital-shoppers-into-the-future